iPad platform
A new app called Hollergram by Made By Many turns your iPad into a billboard with which to express your views. This 'physical messaging platform' means you can type in your thoughts and present them to anyone nearby on the screen.
This means that you can use your iPad to apply the same grading and commenting systems used on Facebook to real life situations. As you know, you can already do this in your head by disliking or liking a situation or making a verbal comment to this effect.
However, I think Hollergram is different to these because it is designed to be work simultaneously as a physical and a virtual messaging system. As the iTunes description states:
'Holler Gram turns your iPad into a physical messaging platform – a glowing sign – that you can load with a message and hold up to show the people around you. At the same time, you can also tweet your message, with a hashtag, right from within the app'.
Via iTunes
So Holler Gram is designed to function concurrently as a tool to make real world and digital world statements. It's like a real world tweet but everyone can see it, not just people you're friends with online.
Via Made By Many
I like the idea of combining the sign and the status update/tweet, you get the best of both worlds in terms of the instant visual impact of a sign on the people around you and also the legacy of a digital statement, which can be easily passed on and which will leave a digital footprint.
I'll keep an eye out for other examples of communication that is simultaneously visual and virtual, I'd love to know your thoughts.
See you soon,
Vashti
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