AR on a stick

Here are a couple of things I have come across today:

Multicultural Millennials

A recent Nielsen study on the drinking behaviour of US millennials (aged between 21 and 34) finds:

'By 2036, the majority of consumers age 21 and over will be multicultural. Hispanics, in particular, are swelling the ranks of these newer legal drinking age consumers and their tastes are influenced both by cultural factors, such as their degree of acculturation, as well as attitudes that include a willingness to try new things and openness to be influenced by other consumers’ suggestions'.

See the complete Nielsen post here

Programmable flavour

Researchers at Keio University in Japan have developed a lollipop that simulates flavours through Augmented Reality. The lollipop stick is connected to a computer which controls the vibrations the user 'tastes'. He or she can programme their desired flavour by computer and can even choose to 'eat' fireworks.

Via vidafine

I find this exciting as I usually see AR as adding a layer of visual information on top of the real world but there is no reason why this information is limited to the visual. AR has the potential to stimulate all of the senses to create truly immersive experiences.

If you've seen anything similar to this, I would love to hear about it.

Vashti