Giant pink and red blooms will blossom along Park Avenue later this month for Will Ryman's inaugural public art installation The Roses. From 25th January to 31st May, pedestrians will have an Alice in Wonderland-like experience as they encounter the sculptures along 57 and 67 Streets, the tallest of which will be 25 feet above ground. Expect to see gigantic creepy crawlies and fallen petals, some of which will double as seats.
Image via Will Ryman
Super slap
Speaking of going larger than life, MAC is super-sizing its Spring collection based on the theme of Wonder Woman. Products will be extra-large and packaged in a brash mix of red, yellow and blue, available in the US from mid-February and March globally.
What I like about both The Roses and the Wonder Woman collection is that they are bold, unpretentious and playful. I have seen a couple of examples of this attitude in marketing recently.
For example, Toyota's new advertising campaign by Saatchi and Saatchi doesn't take us through the advantages of the latest models but is unashamedly silly, inviting viewers to vote on the plural of Prius.
Similarly, PR Executive Mitch Delapine of PitchPoint Public Relations recently poked fun at standard press release formula, in doing creating PR history:
The Most Amazing Press Release Ever Written
CHICAGO, Jan. 11, 2011 /PRNewswire/ -- Mitch Delaplane of PitchPoint Public Relations has issued the most amazing press release ever written. While hundreds of press releases are distributed daily, Delaplane feels this particular release will go down in history as the most amazing press release that has ever been written.
"I've been in the business for over ten years and have to say, I'm speechless," claims Delaplane. "The title alone grabs you and demands that it be read. Then there's this quote that completely takes things to an entirely new level. I'm proud of this press release. In fact, I think it is [really] amazing."
Typically reserved for company news announcements and other public relations communications, the press release has long been the favored default for informing media about exciting, groundbreaking news. Then this news release comes along and changes everything people thought they knew about press releases.
"I'm quoting myself again because the first quote didn't do it justice," says Delaplane. "If you're still reading this news release, then you know what I'm talking about when I say it's something special. In fact, it's 483 words of pure awesomeness. When it crosses the wires, I believe history will have been made."
The science behind this Earth-shattering news release lies in its simplicity – no science, just pure old press release craftsmanship. It started with an incredible brainstorming session that asked a very simple question: "what makes a press release amazing?" Elaborate notes from that brainstorm were then formulated into mesmerizing sentences, paragraphs and pages...all expertly designed to make you pause and reflect at the brilliance of this press release.
Every single word of this news release was track changed, stetted, then track changed again to its original draft. Upon final approval, it was spell checked, fact checked and printed for posterity. The result is a two-page, 1.5-spaced news release that is like no other news release in existence.
According to PitchPoint Public Relations you have just read the most amazing press release ever written. If you agree, tell Mitch at mitch@pitchpointpr.com or follow him on Twitter at Lifeisamitch.
If you disagree, issue your own press release and prepare for war.
How can anyone top that? I particularly like the part in which Delapine quotes himself again because his first quote didn't do himself justice, I know the feeling.
I hope you enjoyed my second ever blog post, check 'Three's a Trend' out tomorrow for more.
Vashti
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