Ken hearts Barbie
After being dumped by Barbie in 2004 for Aussie surfer Blaine, Ken has realised that she is still his dream girl and has recently been using social media to win her back. Fans have been voting to decide whether Barbie and Ken reunite and on Valentine's Day we'll find out. We will also be able to buy Barbie and Ken virtual goods on Facebook on Monday, a first for Mattel.
Given that Barbie has had 126 careers including being an astronaut (she reached the moon 4 years before Neil Armstrong), the president of the United States, a CEO and a paleontologist, I always wondered why Ken appealed to her.
Now we know, who can resist a boy who bakes?
Special edition Magnolia Bakery cupcakes via barbieandken.com
Via USA Today
Customized content
Yahoo's new Livestand app for tablets is a 'digital newstand' that aggregates information from multiple sources. According to the website, the app takes a highly personalized rather than a 'one-size-fits-all' approach to delivering content.
Via Livestand
As with News.me, the upcoming New York Times iPad app, Livestand's focus is personalization. News.Me goes one step further by incorporating social networking into content delivery.
Via Tech Crunch
According to an exclusive review by Tech Crunch, News.me will display the stories that a user's Twitter followers are reading, based on the number of times they have been viewed or shared. Users will also be able to see what friends of friends (or followers of followers) are recommending.
As previously mentioned on this blog,a couple of times, personalized content is a massive growth area with increasingly sophisticated tools and apps of this type appearing daily.
The fact that Twitter followers on News.me can see what a user reads and shares has huge potential for showing off. For example, I read the Financial Times every day, usually on my 10 mile run to work in via the British Museum while listening to Bach, but that's just normal for me so I wouldn't count it as bragging.
And as we all know, with anything where there's an opportunity to show off, there's an opportunity to compete. I can see News.me leading to a bit of friendly competition among followers on who is the most informed in the Twittersphere/who finds out about stories first/who reads in Russian and so on.
This kind of social competition is illustrated perfectly by the new Nike Throwdown adverts by Wieden and Kennedy:
Via YouTube
I love these adverts because they show a challenge between friends, sort of like a relay but where you attempt to outshine the person who passed you the baton.
Maybe that's the whole point of relay races and I never realised? Probably why I never won anything on sports day.
Check back tomorrow for more.
Vashti
After being dumped by Barbie in 2004 for Aussie surfer Blaine, Ken has realised that she is still his dream girl and has recently been using social media to win her back. Fans have been voting to decide whether Barbie and Ken reunite and on Valentine's Day we'll find out. We will also be able to buy Barbie and Ken virtual goods on Facebook on Monday, a first for Mattel.
Now we know, who can resist a boy who bakes?
Via USA Today
Customized content
Yahoo's new Livestand app for tablets is a 'digital newstand' that aggregates information from multiple sources. According to the website, the app takes a highly personalized rather than a 'one-size-fits-all' approach to delivering content.
As with News.me, the upcoming New York Times iPad app, Livestand's focus is personalization. News.Me goes one step further by incorporating social networking into content delivery.
According to an exclusive review by Tech Crunch, News.me will display the stories that a user's Twitter followers are reading, based on the number of times they have been viewed or shared. Users will also be able to see what friends of friends (or followers of followers) are recommending.
As previously mentioned on this blog,a couple of times, personalized content is a massive growth area with increasingly sophisticated tools and apps of this type appearing daily.
The fact that Twitter followers on News.me can see what a user reads and shares has huge potential for showing off. For example, I read the Financial Times every day, usually on my 10 mile run to work in via the British Museum while listening to Bach, but that's just normal for me so I wouldn't count it as bragging.
And as we all know, with anything where there's an opportunity to show off, there's an opportunity to compete. I can see News.me leading to a bit of friendly competition among followers on who is the most informed in the Twittersphere/who finds out about stories first/who reads in Russian and so on.
This kind of social competition is illustrated perfectly by the new Nike Throwdown adverts by Wieden and Kennedy:
Via YouTube
And an all-girls edition:
Via YouTube
I love these adverts because they show a challenge between friends, sort of like a relay but where you attempt to outshine the person who passed you the baton.
Maybe that's the whole point of relay races and I never realised? Probably why I never won anything on sports day.
Check back tomorrow for more.
Vashti
No comments:
Post a Comment