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Sunday, 27 February 2011

Working 9 to 5

Party bench
A bench that comes to life in the evening, playing games with passersby, has been created by Danish technological and architectural agency MAPT and designer Sune Petersen

Situated in Islands Brygge in Copenhagen, between 5 and 10pm the interactive bench can play 3 games: you can paint it different colours using the power of touch and you can run past it at different speeds triggering codes to flash up on the bench simultaneously. If you are feeling less energetic, you can take a seat and wait for the game to reach you, light particles will slowly approach your body, creating a 'wall of light' when they reach you.

This project turns an aspect of public space which is seen as purely functional into something fun and magical. I like the fact that it goes 'off duty' after 5pm, fulfilling its role as a standard bench for the rest of the day and then having fun when it clocks off. This gives the bench an element of personality and also illustrates that it is aimed at adults, encouraging workers to unwind in the park. 

I'm sure Dolly would approve:


This bench reminds me of Bins and Benches by greyworld, which brought moving and singing bins and benches to Cambridge in 2005. These each had their own characters and reacted to external stimulus, such as huddling under trees in the rain.
Via greyworld
These projects are good examples of public architecture that encourages people to switch off, as mentioned in a previous post the difficulty of doing so has been parodied by Crispin, Porter + Bogusky, and to interact with the world around them.



A car in the hand  
One place where there is not much to catch one's eye is the humble shopping centre but luckily Ogilvy and Mather, Ford and Grand Visual are changing this. Shoppers can now play with the new Ford C-MAX via augmented reality posters at shopping centres around the UK.



I would try this out even though I can't drive and can't afford to buy this car so it's a successful way of driving (excuse the pun) brand engagement. 

It is also a good place to park your boyfriend/dad/brother for  on shopping trips when it looks as though they're losing the will to live (incidentally, there's an amusing article about the difference between the way men and women shop on David Trott's blog).

Flatpack monument
If IKEA did Stonehenge:
Via AdFreak

The big rectangles also act as storage compartments for all your prehistoric apparel needs and the little ones have a fold out beds for when your neighbouring tribe comes to stay. 

See you soon,

Vashti


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